{"id":1025,"date":"2023-07-19T00:00:00","date_gmt":"2023-07-19T00:00:00","guid":{"rendered":"https:\/\/www.infodesk.comthe-rebrand-infodesk-ushers-in-a-new-era-of-intelligence"},"modified":"2025-10-02T13:55:02","modified_gmt":"2025-10-02T13:55:02","slug":"the-rebrand-infodesk-ushers-in-a-new-era-of-intelligence","status":"publish","type":"post","link":"https:\/\/www.infodesk.com\/blog\/the-rebrand-infodesk-ushers-in-a-new-era-of-intelligence","title":{"rendered":"Rebrand: InfoDesk ushers in a new era of Intelligence"},"content":{"rendered":"\n
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We are thrilled to unveil our rebrand, signaling a transformative chapter in InfoDesk’s evolution. This milestone follows InfoDesk’s recent acquisition of leading insights management platform, Wide Narrow<\/a>, which is core to our new solution offering. The rebrand represents a fresh injection of energy throughout our company and innovative product stack, solidifying InfoDesk’s commitment to meeting the evolving needs of businesses in an increasingly dynamic landscape.<\/p>\n

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Our old identity<\/p>\n

\u00a0A vibrant visual identity<\/strong><\/h2>\n

The centerpiece of the rebrand is a visually striking and modern color palette, with a captivating blue-purple hue taking center stage as the primary color. This vibrant shade symbolizes innovation and intelligence, and embodies our human-in-the-loop approach to intelligence management. Combined with a bold and modern typography set, InfoDesk\u2019s updated visual identity resonates with our internal culture and go-to-market strategy. The \u2018new\u2019 InfoDesk is designed to make a lasting impression, standing out as the trusted, go-to partner for organizations seeking actionable insights and an enterprise-grade intelligence platform.<\/p>\n

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Our new color palette<\/i><\/p>\n

A logo that embodies InfoDesk\u2019s values<\/strong><\/h4>\n

InfoDesk\u2019s new logo captures the essence of our rebrand, representing speed-to-action, forward motion, and optimization. It is a visual representation of our commitment to empowering clients to make swift, well-informed decisions, merging the ethos of our joint organizations (InfoDesk + Wide Narrow).<\/p>\n

\"InfoDesk<\/p>\n

Our new logo<\/i><\/p>\n

\u00a0Introducing our new tagline: \u2018STAY INFORMED. GET AHEAD.\u2019<\/strong><\/h2>\n

We dug deep during this project and explored the true value we provide to our customers. At our very core, we help you and your colleagues stay informed, providing industry-leading tools to capture relevant information, eliminate the noise, and provide actionable insights so that you can get ahead \u2013 whatever \u2018getting ahead\u2019 means to you. Whether it’s outpacing competitors, navigating regulations and risks, or capitalizing on market disruptions, this unwavering commitment drives us.<\/p>\n

Our vision, mission, and values<\/strong><\/h2>\n