{"id":1794,"date":"2025-09-29T15:59:12","date_gmt":"2025-09-29T15:59:12","guid":{"rendered":"https:\/\/www.infodesk.com?post_type=monolith_case_study&#038;p=1794"},"modified":"2025-10-13T11:09:15","modified_gmt":"2025-10-13T11:09:15","slug":"surfacing-innovation-for-strategic-business-intelligence","status":"publish","type":"monolith_case_study","link":"https:\/\/www.infodesk.com\/case-studies\/surfacing-innovation-for-strategic-business-intelligence","title":{"rendered":"Surfacing innovation for strategic business intelligence"},"content":{"rendered":"\n<div id=\"block_cf9b1debd780acc0f8110dde55273943\"\n\t class=\"hero-gated block block--midnight hero--left   no-margin\">\n\n\t\t<div class=\"breadcrumbs-container\">\n\t\t<nav aria-label=\"Breadcrumb\">\n\t\t\t<ul class=\"breadcrumbs\">\n\t\t\t\t<!-- Breadcrumb NavXT 7.4.1 -->\n<li class=\"home\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to Infodesk.\" href=\"https:\/\/www.infodesk.com\" class=\"home\" ><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span><\/li>\n<li class=\"post-root post post-post\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to Blog.\" href=\"https:\/\/www.infodesk.com\/blog\" class=\"post-root post post-post\" aria-current=\"page\"><span property=\"name\">Blog<\/span><\/a><meta property=\"position\" content=\"2\"><\/span><\/li>\n\t\t\t<\/ul>\n\t\t<\/nav>\n\t<\/div>\n    <div class=\"hero-gated__grid\">\n        <div class=\"hero-gated__left\">\n            <div class=\"hero-gated__content\">\n\n                <div class=\"hero-gated__text\">\n\n                    \n                                            <h1 class=\"hero-gated__title\">Surfacing innovation for strategic business intelligence<\/h1>\n                    \n                                            <div class=\"hero-gated__excerpt\">\n                            <p>Learn how this business intelligence group within a global pharmaceutical company use Infodesk to strengthen the company\u2019s position in one of its key markets. This is a case study in merging powerful technology and human insight to deliver timely and targeted strategic business intelligence.<\/p>\n                        <\/div>\n                                    <\/div>\n\n            <\/div>\n        <\/div>\n\n        <div class=\"hero-gated__right\">\n\n    \n        \n                        <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n            \n            <script>\n\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\tportalId: \"6658064\",\n\t\t\t\t\t\tformId: \"de2f4838-9da8-46b2-a700-9139ec902c0a\",\n\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\t\t\tonFormReady: function (formElement) {\n\t\t\t\t\t\t\tformElement.addEventListener(\"submit\", function (event) {\n\t\t\t\t\t\t\t\tconst hiddenInput = formElement.querySelector(\"input[name='form_submission_page']\");\n\t\t\t\t\t\t\t\tif (hiddenInput) {\n\t\t\t\t\t\t\t\t\thiddenInput.value = window.location.pathname;\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\/\/ Validate required fields\n\t\t\t\t\t\t\t\tconst requiredFBields = formElement.querySelectorAll('[required]');\n\t\t\t\t\t\t\t\tlet formIsValid = true;\n\n\t\t\t\t\t\t\t\trequiredFields.forEach(function (field) {\n\t\t\t\t\t\t\t\t\tif (!field.value.trim()) {\n\t\t\t\t\t\t\t\t\t\tformIsValid = false;\n\t\t\t\t\t\t\t\t\t\tfield.classList.add('field-error'); \/\/ Optional: add a class for styling\n\t\t\t\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\t\t\tfield.classList.remove('field-error');\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\t\tif (!formIsValid) {\n\t\t\t\t\t\t\t\t\tevent.preventDefault(); \/\/ Stop form submission\n\t\t\t\t\t\t\t\t\treturn;\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t},\n\t\t\t\t\t\tonFormSubmitted: function () {\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Redirect to the thank you page after form submission.\n\t\t\t\t\t\t\tsetTimeout(function () {\n\t\t\t\t\t\t\t\twindow.location.href = \"https:\/\/www.infodesk.com\/thank-you-2?&file_id=2097\";\n\t\t\t\t\t\t\t}, 200);\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t});\n\t\t\t\t<\/script>   \n\n             \n            \n        <\/div>\n    <\/div>\n    \n<\/div>\n\n\n\n\n<div id=\"block_ce05cb16a923e33551549e69efa658ba\"\n\t class=\"block content-image   no-margin block--default\">\n\t\t<div class=\"mon-row\">\n\t\t\t\t<div class=\"content-image__grid content-image--left\">\n\t\t\t\t\t\t\t<div class=\"content-image__container\">\n                                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.infodesk.com\/wp-content\/uploads\/2025\/09\/Surfacing-innovation-for-strategic-business-intelligence.png\" class=\"content-image__image\" alt=\"Surfacing innovation: Merging powerful technology and human insight to deliver timely and targeted strategic business intelligence for a global pharmaceutical company.\" height=\"1333\" width=\"1333\">                    \t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"content-image__content\">\n\t\t\t\t\t<h2>What you&#8217;ll learn<\/h2>\n<ul>\n<li>Main business challenges<\/li>\n<li>Main benefits Infodesk delivered<\/li>\n<li>The Infodesk solution<\/li>\n<li>The main business outcomes<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n<div id=\"block_6a6ea13da3b114add26b56d96d831a0d\"\n\t class=\"block content-image content-image--full-bleed  no-margin block--default\">\n\t\t\t<div class=\"content-image__grid content-image--right\">\n\t\t\t\t\t\t\t<div class=\"content-image__container\">\n                                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.infodesk.com\/wp-content\/uploads\/2025\/09\/marcel-strauss-TdVgqfFJM5s-unsplash-1440x2159.jpg\" class=\"content-image__image\" alt=\"\" height=\"2560\" width=\"1707\">                    \t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"content-image__content\">\n\t\t\t\t\t<h2>Benefits<\/h2>\n<p>The time the team spends collecting information has been greatly reduced, leaving them more bandwidth for analysis and delivering actionable intelligence to drive key business decisions. Due to the increase in the number of information sources utilized, strategic planning is happening with a more robust view of the market in mind. The decision-making process has been accelerated through internal communications that deliver highly targeted and relevant information to key stakeholders, in a format that is easy to use.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how this business intelligence group within a global pharmaceutical company use Infodesk to strengthen<br \/>\nthe company\u2019s position in one of its key markets. This is a case study in merging powerful technology and human insight to deliver timely and targeted strategic business intelligence. <\/p>\n","protected":false},"featured_media":2368,"parent":0,"template":"","case_study_category":[32],"class_list":{"0":"post-1794","1":"monolith_case_study","2":"type-monolith_case_study","3":"status-publish","4":"has-post-thumbnail","6":"case_study_category-market-intelligence"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case study - Surfacing innovation for strategic business intelligence<\/title>\n<meta name=\"description\" content=\"Download our case study - Surfacing innovation for strategic business intelligence\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.infodesk.com\/case-studies\/surfacing-innovation-for-strategic-business-intelligence\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Surfacing innovation for strategic business intelligence\" \/>\n<meta property=\"og:description\" content=\"Learn how this strategic business intelligence group within a global pharmaceutical company use Infodesk to strengthen the company\u2019s position in one of its key markets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.infodesk.com\/case-studies\/surfacing-innovation-for-strategic-business-intelligence\" \/>\n<meta property=\"og:site_name\" content=\"Infodesk\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-13T11:09:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.infodesk.com\/wp-content\/uploads\/2025\/09\/Infodesk_Case_Study_Surfacing_Innovation_Page_1-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1810\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.infodesk.com\/case-studies\/surfacing-innovation-for-strategic-business-intelligence\",\"url\":\"https:\/\/www.infodesk.com\/case-studies\/surfacing-innovation-for-strategic-business-intelligence\",\"name\":\"Case study - 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